Do I make myself clear?: why writing well matters

I: Tools of the trade. A noble thing ; Use and abuse of writing formulas ; The sentence clinic ; Ten shortcuts to making yourself clear ; Please don't feed the zombies, flesh-eaters, and pleonasms

Interlude: Give the Bard a break

II: Finishing the job. Every word counts ; Care for meanings ; Storytelling : the long and short of it

III: Consequences. Steps were taken : explaining the Underwear Bomber ; Money and words ; Buried treasure : it's yours, but words get in the way ; Home runs for writers.