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Author
Series
Publisher
Wiley
Pub. Date
c2009
Language
English
Description
From the Publisher: Globalization makes it difficult to know where the things you buy come from. Journalist and travel writer Kelsey Timmerman wanted to know where his clothes came from and who made them, so he traveled from Honduras to Bangladesh to Cambodia to China and back. Along the way, he met the people who made his favorite clothes and learned as much about them as he did about globalization itself. Enlightening and controversial at once,...
2) Marketing to Gen Z: the rules for reaching this vast and very different generation of influencers
Author
Publisher
AMACOM
Pub. Date
[2018]
Language
English
Description
"In size and influence, Gen Z has arrived. This 1996-2010 cohort will comprise 40 percent of consumers by 2020, dominating markets and eclipsing other age groups. Hardworking, socially conscious, and skeptical of marketing hype, they're carving out an identity that's both distinct from their predecessors and more demanding. Marketing to Gen Z reveals who these new buyers are, what they value, how they make decisions, and ways to authentically connect...
Author
Pub. Date
2010
Language
English
Formats
Description
Protect and grow your finances with help from this definitive and practical guide to behavioral economics—revised and updated to reflect new economic realities.
In their fascinating investigation of the ways we handle money, Gary Belsky and Thomas Gilovich reveal the psychological forces—the patterns of thinking and decision making—behind seemingly irrational behavior. They explain why so many otherwise savvy people make...
In their fascinating investigation of the ways we handle money, Gary Belsky and Thomas Gilovich reveal the psychological forces—the patterns of thinking and decision making—behind seemingly irrational behavior. They explain why so many otherwise savvy people make...
Author
Series
Publisher
FT Press
Pub. Date
c2009
Language
English
Description
Customers demystified! How you can move them to buy...buy more...and keep on buying!
Simply the best thinking
THE TRUTH AND NOTHING BUT THE TRUTH
This book reveals 50 bite-size, easy-to-use
...Author
Publisher
Head of Zeus Ltd
Pub. Date
2023.
Language
English
Description
"People hunting monkeys in the jungle once devised a simple yet effective trap: When the creature found a banana in a large jar with a narrow neck, it would plunge its paw in to retrieve it. But it couldn't let go. And unless the monkey released the banana, it was stuck. We are, of course, the stuck monkey, paralysed by our modern lifestyles and consumer habits: our constant stream of online shopping deliveries, our compulsive dependence on digital...
Author
Series
Publisher
John Wiley & Sons, Inc
Pub. Date
2017.
Language
English
Description
Millennials make up the largest and most valuable market of consumers in the United States--but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd.--Provided by Publisher.
Author
Series
NREL/TP volume 5400-64840
Publisher
National Renewable Energy Laboratory
Pub. Date
September 2015.
Language
English
Author
Publisher
John Wiley & Sons
Pub. Date
c2007
Language
English
Description
After she and her family spent one year not buying any products from China, the author offers revealing insights into the complex relationship between the American standard of living and the numerous Chinese imports that are necessary to maintain it.
Author
Series
Working paper volume no. 223
Publisher
[Bureau of Economics, Federal Trade Commission]
Pub. Date
[1999]
Language
English
Author
Publisher
Simon & Schuster
Pub. Date
©2004
Accelerated Reader
IL: UG - BL: 7.5 - AR Pts: 12
Language
English
Description
Profiling malls as intersections of American consumer marketing, the media, and street culture, an examination of malls as reflections of commercial and social culture considers what malls mean to ordinary people.
Publisher
MGM Home Entertainment
Pub. Date
[2004], c2002
Language
English
Description
Thanks to an unforeseen mishap, Mr. and Mrs. Korda are nowhere to be found when their family-run restaurant is scheduled to open its doors for its first night of business. It falls to the Korda children -- Rebecca, Sam, and Max -- to hold down the fort in their parents' absence. Naturally, the big night is full of craziness, exacerbated by temperamental employees, snobbish customers, and a couple of unforeseen flies in the ointment.
Publisher
Bullfrog Films
Pub. Date
[2015].
Language
English
Description
Exploring the intersection of consumerism and immigration in American culture, XMAS WITHOUT CHINA is an intimate portrait of families wrestling with our drive to consume cheap products, but also with our desire for human connection and a sense of who we are in a fast-changing world. Pride and mischief inspire Chinese immigrant Tom Xia to challenge the Americans in his Southern California suburb to celebrate Christmas without any Chinese products....
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